Challenge
Doing the work where it matters
Novita supports people with disability across South Australia to live more confident, independent lives.
On the ground, Novita was already doing great work. Strong community engagement. Trusted relationships. Quality in-house creative. Word of mouth doing its thing.
There was no question that they were doing was great work, but was that translating online?
Plenty of activity. Not enough clarity.
Novita was already investing in digital with multiple campaigns, the right platforms, solid databases and good content.
But when it came to performance, things were fuzzy. There was no clear view of what was driving conversions. No shared understanding of where value was coming from.
Reporting raised more questions than answers where optimisation wasn’t a science but educated guesswork.
Solution
Putting eyes on the metrics that matter.
We started with a full digital audit to understand what was working, what wasn’t, and what was missing. The answer we discovered was simple. They didn’t need more activity. They needed clarity.
So we built it.
A full-funnel Looker Studio dashboard connecting ad spend, impressions, clicks, and CRM data. A single source of truth – one view, no gaps, no guessing.
Almost immediately, the conversation changed from “we think” to “we know”. From assumptions to evidence. From reacting late to spotting patterns early.
We locked in a clear optimisation rhythm with regular working sessions and monthly reviews, so insights turned into action while they still mattered.
”Outta Spatial have consistently delivered high-quality digital solutions that have greatly enhanced our online presence, engagement, and reporting. Their digital marketing expertise has been instrumental in setting up our first truly trackable marketing campaign.”
Outcomes
Better decisions. Real-world impact.
Once the data was clear, the strategy followed.
Using these insights, Novita launched Open Days across their hubs in June and October. Fourteen events later, with hundreds of RSVPs, they became a major driver of high-quality leads.
The result? A 20:1+ return on investment for the campaign.
No secrets. No silver bullets. We made the data clear, then acted on it together.
With strong foundations now in place, Novita can make confident, informed decisions – not just in digital, but for the program.
