Challenge
A clearer home for a clearer mission.
Pain Revolution is a not-for-profit initiative of the Adelaide University, helping health professionals have better conversations about chronic pain.
Their work spans education programs, community outreach and practical resources for people who support others living with chronic pain. The mission was already strong. There was an opportunity for the website to carry it with more clarity, confidence and flexibility.
Good work, but not the whole picture.
Pain Revolution’s old website was doing a lot, but not always in the right order.
The site had become difficult to manage, visually inconsistent and harder to evolve as the organisation’s work grew. The homepage also gave too much weight to the Rural Outreach Tour, which is an important part of Pain Revolution’s work, but not the whole story.
The opportunity was repositioning the website around the core purpose: helping people across Australia understand chronic pain.
They needed a focused digital presence that made the mission easier to understand, trust and act on.
Solution
Rebuilding around what mattered most.
We moved Pain Revolution from their existing platform to WordPress. Creating a cleaner, more flexible website that could better support the organisation’s programs, resources and future campaigns.
The work was not just a visual refresh. It was a rethink of how the website should explain Pain Revolution’s purpose, guide people through its programs and give the team more control over the way content is managed.
Key parts of the work included:
- Clearer strategic hierarchy
The site was reoriented around chronic pain education and community impact, rather than leading with a single program or event. - A stronger brand experience
The redesign gave Pain Revolution a clearer, more cohesive presence – one that better reflected the quality of the people, research and programs behind the work. - A more flexible platform
Moving to WordPress gave the team more room to update content, build landing pages and manage the site without the constraints of the previous setup. - A cleaner user journey
UX and UI improvements helped make the experience easier to navigate, with clearer pathways into programs, resources and information. - Legacy content migration
The project also included the careful transfer of existing program resources, including content that had previously lived across subdomains and account-based learning areas.
Outcomes
More credible. More useful. Easier to grow.
The new website gave Pain Revolution a digital presence that feels more aligned with the organisation’s real-world credibility.
The result was a website built less around what had accumulated over time, and more around how Pain Revolution wanted to communicate.
It also gave the team more ownership over their website, making it easier to update content, build campaign landing pages and support new program activity without limitations they had before.
More importantly, the website now works as a stronger home base for Pain Revolution’s broader campaigns, helping health professionals find their way into the programs, education and resources they need.
When compared with the same period last year, we can see an increase in the follow website metrics:
- Website sessions are up 31%
- Engaged sessions are up 8.5%
- Form submissions are up 409%
- Organic search accounted for 26% of all traffic
