Challenge
They didn’t need a new story. They needed a stronger signal.
Prince Alfred College (PAC) didn’t need reinvention. They needed visibility across their digital presence.
Offline, their reputation was well established; a long history and an elite standing earned over time. Online, amongst a shifting landscape, maintaining a consistent presence was about more than reputation alone.
It wasn’t a question of who PAC are. That part was clear. The question was whether their digital presence reflected the same standard they’re known for in the real world.
Good reputation. Patchy visibility.
Excellence shouldn’t stop at the gate. It should show up everywhere. Success online comes down to clarity – in the data, the signals and what’s actually driving performance.
Clarity came through a Digital Audit. It showed what was driving performance and where opportunities were being missed.
It revealed a site with a strong foundation, but a digital presence that wasn’t showing up where it mattered most.
Google Search was largely untapped, and with data living in pockets, gaining real insight required too much guesswork.
So the focus became clear: strengthen the foundations, make the data visible and ensure PAC showed up where it counts.
Solution
Now we build.
The strategy was simple: align visibility with the right audience and make performance measurable.
We started by improving how performance was measured and managed. Tracking properly configured, platforms connected and all brought into one clear dashboard.
No more silos. Just a clear view of what was happening and why.
Then we activated.
Google Search captured high-intent moments during key enrolment periods, when families were actively researching, comparing and making decisions. Remarketing kept PAC visible across a longer consideration cycle, recognising that enrolment doesn’t happen in a single visit.
With channel activity aligned to timing, budget could be deployed deliberately and each channel given a clear role.
We then brought everything into a real-time Looker Studio dashboard, giving PAC a clear, live view of performance across channels. The team can now review results at any time, export reports in minutes, and use the data to guide ongoing optimisation.
This was the shift from activity to structure, from assumption to accountability.
Digital performance, grounded in evidence. Good for the budget and good for the board.
“...”
Outcomes
Visible where it counts. Confident in the numbers.
Since the overhaul:
- Click-through rates sitting 58% higher than industry benchmarks
- Cost per click is nearly 80% lower than the industry benchmark
- Expanded presence across high-intent search terms
More reach. Lower cost. Stronger engagement.
The initial foundations sweep alone lifted the site health 14% from initial optimisations, shifting from fair to good, with a clear runway ahead.
More importantly, PAC’s digital presence now reflects the strength of its reputation. They are visible in the moments that matter and competitive in the spaces where decisions are made.
Internally, the team has clarity thanks to a connected view of how audiences move, click and decide.
What began as an audit became an advantage.
